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https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1541133055828-XDJLRTBE5H09S1KW89Q5/326450_5b92abf0b29d85000125b0d4_326450_Ukulele_HP_2018_0908_DP1_233055.f958d60a-7b67-4f79-b1e7-ed9b2f0a26bf.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1541133060207-V3PKQ4OKBGFS8QZ2H2GA/327866_5bdb5a3fb29d85000126cf56_327866_LEDSpaceTravelerTrike_HP_2018_1102_DP1_136554.01131489-7a5d-4b57-b1be-07e69c69fc9e.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1582865169528-DVIPYKTDFT8WHE52Q7JA/watch.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578076287648-IOD4Y05KMLJ0MAQY7BPM/LoriTwomey_InOffice_2016-1-1240x827.jpg Work - “WE WORK FOR HER” Older women were our primary demographic and our aesthetic was shaped with this in mind. My job was to catch the eye of a working mom hunting for a bargain. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1541133130282-ZYMFZGMB9H0GIP4H4XEB/324402_5b8077432f97040001fbed9e_324402_FunFindsFantasticalJumpsuits_HP_2018_0830_DP1_112621.b118fc6e-4b3e-4dc7-9438-619bdebeafd0.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578077407539-VEJXMGUV7TLV0SWF5XF9/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1579231529087-N462EVSZWG23TP4VA1YE/shoePresent3.jpg Work - work flow My daily work on the production line typically involved a three step process of receiving a product image, removing it from its original background, and compositing it into a new, more compelling context that I would create (often from scratch). The composite was then sent back to the vendor for feedback before ultimately running on site a few days later. This was a collaborative process with the vendor and my art director to show the product to best advantage. For example: watch and jewelry ads were designed to be refined and sophisticated, whereas children’s toys were composited in a more colorful, playful way. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578150323833-Y30I66A7NR9G2KTQ46I3/header-image%25402x%2Bcopy.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580510337069-JSLOAM1TQGPZM22UYEO6/ottoslider1_NEW.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580841408782-954YNCV3J7R8I640QEIE/ottosteps2.jpg Work - WHAT IS OTTO? Otto is a smartphone app that uses a Bluetooth enabled OBT2 device to diagnose car problems. You start by plugging Otto into your OBT2 port. The device will transmit information about your car to your smartphone Otto app. With just a few button presses you can diagnose car problems and find the best solution. It’s compact, affordable, and easy to use. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580850270649-3IZ34SIXDFF046YJWOVH/sitemap1.jpg Work - WIREFRAMES After some user-testing refined the task-flows, we built a wireframe map of the app. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580851259803-60DVFAAWA448REXSGXTU/iPhoneXMOCKUP_OTTO.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580506110374-2E7DM86V3DOPEQA906YT/dc55240a849_634x429.jpg Work - Jeanne, 16 Jeanne is a young driver whose parents want her to have every safety advantage on the road. She’s a digital native who uses smartphone apps every day. Otto is a natural fit to help her understand her new car. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580850015992-SY6SJ0WFZ5JUATI8LY4Z/OttoPaperPrototype.jpg Work - Prototyping Paper prototypes were made to map out task-flows. They started as sketches, grew more detailed, and were then placed in front of users for further feedback https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580849499990-5X8WJZD6RLNO67ZVMJXO/ottoslider1_V2.jpg Work - CONTINUOUS ITERATION Our original prototype device lost a couple of inches after user tests revealed it was bumping into their knee while behind the wheel. Obviously, there are things you can’t know until you test them. In an agile framework, you can - and must - continuously iterate and revise your designs as your users direct you. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580506158669-AP5RDX7656RNISTQ2CA1/business-man-driving-car.jpg Work - SAM, 46 Sam is a middle-aged car owner who wants to be able to diagnose car problems and fix them himself without depending on a mechanic. Although we aimed the app at female drivers, we wanted to broaden our demographic to include men, as well. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1581529947751-FJ93OD4A8KASNH1QZ9VN/Apple-iPhone-11-Pro1.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1581529947770-0KZYWK6W499E7XUJRZRA/Apple-iPhone-11-Pro2.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1581529948200-CSKSA59RSK69394E7SVD/Apple-iPhone-11-Pro3.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1581529948412-IRCC6GWYCW2N5H9Y5RQ3/Apple-iPhone-11-Pro4.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1581529948763-1BO4VOPT4NHPY73QTG71/Apple-iPhone-11-Pro5.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1581529948895-7WO1QFE7L81TOBH3XELB/Apple-iPhone-11-Pro7.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578235413503-9ZUAW8ATQQTENBXAIXV7/ottowoman+2.jpg Work - OUR DEMOGRAPHIC We started by identifying our demographic. It was decided to target female drivers in particular (although not exclusively). Many in this group were not interested in knowing the mechanics of automobiles, but all were interested in an app that could clearly diagnose car problems. In replying to our questionnaires, they cited safety, affordability, ease-of-use and clarity as their top priorities. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580844658321-BBIQH7JKB49SSJUOVCCR/Questionaires.jpg Work - User Feedback A survey of 15 questions was sent out to potential users. Their feedback guided the features we included, the colors we chose, and the revisions we made along the way. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580847118323-3M8Z4S2KXTVA4YIEEAL0/COLOR_CHOICE.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580847356222-ZP0GOHEOHVD63G9A3T7I/ClutterVsOther.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580505085961-YZ4V7SETP7U35O39NMOV/geico_020316.jpg Work - KATY, 37 Anne is a soccer mom who spends a lot of time on the road transporting her children to school and games. 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https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658013727-Y57YRSVB5OZT09Q3WIE7/5DogWalk-cave%21-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658013675-76VFUCPG9NPV93O7XDM9/6DogWalk-overpass%21-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658024614-OY2YOORZPR0XX208XODL/7DogWalk-TROLLBRIDE%21-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658023242-IT6UG0ZWBB3DRYA8LMLU/8DogWalk-Squatch%21-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658033336-ZMJJLBAOSOOCVX1DKKWX/9DogWalk-Desert%21-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658032430-BG3LLSD5BKHWGVLAOGNA/10DogWalk-Waterfall%21-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658039143-G768AH9RLCMKA8CRX7DQ/11DogWalk-Dinos%21-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658038339-YR8DNFMY7UKDTD5QOMUA/12DogWalk-Robots%21%21-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658044441-ZM9AQDCA2B5QS06UE2MV/13DogWalk-MOON%21-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658044754-JYK9YW0M1HVHD1Q9JUMT/14DogWalk-clouds%21-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658051791-C227MC05THMYR08TRBCW/14DogWalk-TUMBLE%21-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658050927-ZRKGUNCY7DWVJQRB7OV0/15DogWalk-LAND-TREE-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658057942-EHTEYFB99JV50Q2EJTXZ/16DogWalk-BOUNDAWAY_SUN-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575658057942-75E8F9Q8CHUXZRCAKMN4/17DogWalk-HOMELAST-LONG.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1575657994328-G3MRY563YT9A62A51Q38/0_DogWalk-COVER_green.jpg Work - One wild walk Written for my young nephews, One Wild Walk features a dog very similar to one that I used to walk myself. The colorful illustrations were done in Photoshop. Completed October, 2019. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638834539707-147YLFK1CVNKVKZ262C5/BrentSquare2.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638834471146-QNZBJDZ9O4OGQ8WTK5E3/IMG_5741.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638834503242-O817MKTADFGUHJKDFGGR/Q-CODE2.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638834569883-A107PBH9DTW0JJ59JIPQ/LookAlikeSQUARE%21.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638834741750-BYAO0VFGU0DXXH5416GX/Asstronaut.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638834882788-HL2G1G3MZBUO4ZIBR0BI/madmen3.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/b8f6b994-6aa0-4ac7-8d1d-8eb825ec4d96/King-Grid-Gang-Only.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/a757ee8d-1bc2-4aa4-9f06-46b1c7801d29/CampingFullAnimation.gif Work - Campfire Cartoon An exercise to create an endlessly looping gif. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1580857199370-Q3WYIXENNHIK0TDWMR76/SharkField.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603839540501-FSGQ7FNVPH490VDIMVV7/KingArt_Mug_Final_Sized3.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578331263242-6AN1PFRGFQ8F0LGNVH42/Teeth.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578331297538-D2VW0TASLLKOWD0A1FKU/Mustache.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578331309060-JIQ2D17FKGW1OJCA3SML/hats.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578331316289-J8Z4QOL2JHHUD7XMXSB6/eyes.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578353198441-WFA5W7XTLRE0BWHWR5AG/Freckles.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578331831621-AQK7GPAPWB1TWZB2GBEA/cartoonslide1.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578331280353-QKBS75USBS3SSG38MHIS/sax-.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638835013938-W5ITQEMCQ1Q21YFYGD01/8F2AD049-583E-47DE-81CB-F7B35782F21B.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638920576638-TKVHB4AD810359VSUD8B/CoryCard.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638920556473-CYN8PZK9K6WTOBHK6CVZ/PancakesGift.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638920568048-NFQYX1KF0SOEB42LBBYN/Dr.Switch1.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540867733844-SVREAZR2ND90BKP2USS6/29354497_10216054362575187_8563240368614346715_o.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540867726583-DS0SEYDVDBJ476323V9M/28947597_10215991903973761_7455864153676237773_o.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540868218384-LWLAYQ7OY31MHE1IWEBJ/28828156_10215991905013787_4251650954935820833_o.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540868216948-MYAGFB4EMMJMH44G8O5J/28827980_10215991903733755_1539626493839348892_o.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540867731836-UKN670SA9Z0P20H4DUFQ/29063910_10216054366375282_5561297660917199410_o.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578353123556-VSW0WNSVJ74KRGTDKV5I/AnotherField.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578330888018-36CY0Y5N2P9XZZ0VJ315/SharkField.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1541132212921-T3T6EL6JQS8G6RWXEDKV/skates.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578417115429-XKCQTKXG5DLKANTXGLPM/book1slider.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578417115004-WA63FWICBTERDNZ7XYZP/book2slider.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578417116040-XYOTUKYEZGMDDYY49IWF/book3slider.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578417116645-035N7UDQ5MQ2LJDINQMF/book4slider.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578416037788-SN6IW8AP9AMOQ76WG9YH/dbslider1.jpg Work - DODGEBALL MERCH The bright orange color is as aggressive and recognizable as the sport itself. The mascot, Donnie Dodgeball, was inspired by the “in your face” designs of classic Madballs from the 80’s. Merchandising the league gave Seattle Dodgeball an opportunity to raise money for equipment. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578417502938-MY6TAFP7H02JQB40K9JF/static1.squarespace.gif Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578419379440-JNKP6TQ1ML77CS5PJT96/dodgeballGrabHero%21.jpg Work - THE DODGEBALL DEMO From humble origins to a fixture of Capitol Hill, Seattle Dodgeball can be seeing playing every Friday - rain or shine - on the tennis courts of Cal Anderson Park. The players and audience for Seattle Dodgeball were themselves a diverse gang of male and female, though it mostly skewed younger. It seemed appropriate to appeal to them with something cartoonish and colorful. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540872458181-EFBYILMCN5WPBFFYUXMV/heartslider3.jpg Work - THE FINAL book The book was produced in an extremely limited edition of two. One book still sits in display at Seattle Central Creative Academy. The only other copy is on my shelf, awaiting an autograph from the author. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540872457928-RUMKGPOE7MXHCFSYBGGW/heartstuff1.jpg Work - DESIGNING THE INTERIOR For the book interior, I designed Bodoni section heads, ornate Fette Fraktur chapter numbers, and transitional Baskerville for the body copy. The elegant thicks and thins of Bodoni paired nicely with the more classical (and readable) Baskerville. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540872634412-13CW8R8IRF6LQW4IV1IF/interiorresearch.jpg Work - DESIGNING HEART SHAPED BOX The task was to redesign a favorite book - inside and out - and deliver a final, bound limited edition. Written by Joe Hill, son of famous horror author Stephen King, Heart Shaped Box is the dark tale of a cursed suit and it’s haunted owner. I picked this book to design because was an opportunity to design something ominous. I art-directed a photo-shoot with photographer Bryan Anton to capture the cover image of the book’s iconic empty suit. I then paired the image with thin, glowing titles. In the book interior, I paired elegant Bodoni chapter-heads with transitional Baskerville, which is easily read, with a classic feel. Designing the cover was just the beginning. I imported the original text into InDesign, proof-reading the copy, styling the body copy, chapter heads, headers, footers and layout. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540872454351-D35GAPVO1K4DCZ6ZPW94/heartresearch.jpg Work - MOODBOARD After re-reading Heart Shaped Box, I created a moodboard of descriptors, textures and images I felt captured the mood of the novel. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603836561012-A3WQTWQ9RGQ6642VHGE4/ISVTries.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603833497012-8NTWPSCTKMTVD70ENPLV/ContosoCoffeeWeb_LargeBG_v2.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603833499631-NARDBEL2RXVJEZ49A148/Bellows-WebHeader_EducationDemo1_Student+Lifecycle.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603938880381-MFGAYKBTEFZWIQ0KA6QP/sketchTogether.png Work - VECTOR ICON CREATION I was asked to create vector icons for “Inclusion”, “Industry”, “Reward” and “Growth”. I started with hand-drawn sketches to brainstorm ideas based on the keywords. These sketches were parsed by my art director who selected the versions to digitize and refine. Below you can see the final vector icons. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603838994362-1TJZEZ7SHV10XID20FDU/Screen%2BShot%2B2020-10-26%2Bat%2B4.58.48%2BPM.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603837927130-5J09OYXZ7JEUBRPAZN0A/Screen+Shot+2020-10-26+at+4.59.02+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603838425962-8RJWWDH4XQ39ASWYTOZT/Screen+Shot+2020-10-27+at+3.37.28+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603838423247-E1NJBXVR8F7EHOJV4VRW/Screen+Shot+2020-10-27+at+3.37.37+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603838430509-B3YH6PF2CLG1SPSMZOEL/Screen+Shot+2020-10-27+at+3.37.47+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603838434544-HO7AH7H1NPNVG1N1UBCN/Screen+Shot+2020-10-27+at+3.38.15+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603838437529-F76T0MRG0AJUE09SNDOV/Screen+Shot+2020-10-27+at+3.38.27+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603838438267-K6CWI5ZFHQ3IJ4OWPOJV/Screen+Shot+2020-10-27+at+3.38.40+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603838440460-4632HWBX77W5QT82EUJI/Screen+Shot+2020-10-27+at+3.38.49+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603838442042-I7V9ZWU8XV26M8JBEXGH/Screen+Shot+2020-10-27+at+3.38.59+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603825304995-QT9GHDZ6740NQZGVBESJ/HeaderMS2.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638918343823-70UTVVOGVWV10MGBQOXH/Screen+Shot+2021-12-07+at+2.53.28+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638918343823-WISEUQ6P6EPHDRHKGEJY/Screen+Shot+2021-12-07+at+2.53.45+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638918356068-QOHSLWG4VB9BKJECUR9X/Screen+Shot+2021-12-07+at+2.54.37+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638918359525-043K3AXPRV0YFJB90OIB/Screen+Shot+2021-12-07+at+2.54.56+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638918372420-HIHWTMPQSQ7N0H06NDZN/Screen+Shot+2021-12-07+at+2.55.11+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1638918370967-QJFVDNKPFVW7DBZU2AWK/Screen+Shot+2021-12-07+at+2.55.40+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603835423395-G9ZISUJDI39N8QGWVTUY/inclusion.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603835388661-D786A1QY3ZTPS3D7659U/growth.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603835279766-0XPTGO389B7U6WBH6TRO/industry.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603835279953-ZLJIX5GD6NCX4ZE20ZD8/rewards.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603930072773-ATJTYB9R8QTWW6FGQ4B0/Markatecture-View1.jpg Work - THE CHALLENGE Overly crowded graphics like this were too confusing to understand. It was my job to determine the main message of the graphic and distill it down to its simplest form. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603831269957-RJGASCO8SDI79GZF8POL/cards2%21.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603836851118-OKQHCGXTVEPE1GRC98UF/ISV_ColorFlow_v10.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603832820998-RLB89684IUVT1J0SMQVM/Bellows-Email1_EducationDemo1_Student-Lifecycle.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603832838731-EZ7DAWERNAMWEIQHL1DG/Lamna-Email2_EducationDemo2_Student%26Faculty.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603832940122-47ZRL2W6RU3YA6E37M71/RetailEmail1.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603832949517-0FXKGI5NT432CMD6JKGX/RetailEmail2_v4.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603823018407-J3WZUCZMR0VP3KJ5ZD1E/image-asset.gif Work - The Solution My solution was to create an animated series of PowerPoint slides that broke the information into digestible chunks. The animation showed how these industries are tied together with the various solutions Microsoft provides. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1636411898693-WBEPT8LY7EEWQ5WJQHZS/1HS_Theme_DarkBlog+Newsletter++%28320+X+320%29%402x%401x.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1636411914254-W5QTIFA8I3BQR88P5AOC/2HS_Speaker_LightFacebook+Long+Headline+%28540+X+540%29%402x.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1636411941687-IKHNVGJ5LH4BMF4RSXYH/HS3_Theme_DarkFacebook+Short+Headline+%28540+X+540%29%402x.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1636411998012-FXHVSZVXL4ZMV7LTZK3Z/Inline_Pie+Chart+Breakout+Alts.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1636412016432-OV9GUNU1UK9H7604X102/Pie+Chart+Breakout+Alt+1.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1636412029237-LYYKIZTU83U8PVU7XK3G/Radial+Graph.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1636412106874-WKAC3V19PSZ2N3MVIU99/Atlassian+Community+House+500x500%402x.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1636412141984-SU8TEWDDSM5HCHMKD7FY/Dark_3headlineFacebook+1080x1080%402x.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1636412248316-2AZI3JSA16Y3X2OG7566/LLL_Integration1080x1080%402x.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/383d37b5-4e69-4891-a3ea-1b334953b1a6/Screen+Shot+2021-11-09+at+12.56.59+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/82a0d475-16e0-45ed-aeb4-dc943f6472f5/Together1.png Work - Tools in the template Templates included tools to speed things along. For example, I used Illustrator Symbols that could be updated across multiple artboards, saving designers time and effort. Backgrounds could be swapped with a single click. Colors and type changed within seconds. Multiple paragraph styles were created to quickly reformat text to conform to brand guidelines. Additionally, layers were meticulously organized, containing alternate layouts and assets. Crucially, a locked “directions” layer was layered above to aid in use of the template, as well as an anatomical breakdown of elements. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/c07bbf30-c4e9-42a3-951c-15b0c754a7c6/Screen+Shot+2021-11-08+at+12.59.52+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/c00fb1d5-932d-4940-9efc-74ce3e171490/Diagram+Elements+1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/7edc81e1-ef81-4e52-8a78-cacdabf940e4/Together3.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1a334764-988a-4194-a065-b36dfa4ad0a2/Screen+Shot+2021-11-08+at+12.59.31+PM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/e34c2bbe-71b1-41d1-b9b4-ba9df0dc6582/HS4_Speaker_darkBlog+Article+Header+%281120+X+545%29%402x.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/38317832-1365-432e-bdb3-80142e68d2c3/Diagram+Guidelines+3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/df8a55ba-5d0d-4df1-a9bd-f4ffcf3339f7/Screen+Shot+2021-11-08+at+1.26.41+PM.png Work - Template Layout Templates often included drag & drop elements and sizing stations to aid in quick design. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1582790827191-BQ0Z5J6JV4S6COKJKSGR/21752_SoccerContact_v2.jpg Work - PAGE UPDATES Some brands would update their pages with new promotions. This Sklz page needed new assets designed to push their Soccer On The World Stage promotion. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540866278809-H7H2BMEPOW8ZF23LJVZQ/sizes2.jpg Work - campaigns Campaigns were launched with a wide scope of deliverables, from banner ads to tiny email “bugs”. The trick was to keep everything legible and balanced as it scaled. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1582790482688-QJ2CZON9CWEIOQFJ8MW3/22097_Computer-Refresh_Contact.jpg Work - Page Designs Within the enormous Amazon website were showcase pages that highlighted certain types of products. I was tasked to design large showcase images and tiny logo navs. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578163217158-QQDI6AJ9FB627AJPQDNR/InkTonerTogether.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578163072466-O972NFA8XE5XEXOPVFF3/Ink%26Toner.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578163072346-CXS3FJUZWZGMG63J7YID/Ink%26Toner2.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578163074352-4WCC8SSCHRPIHSQOIK4E/Ink%26Toner3.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578163127401-SLSVMNGZE5TAJGZ7Y4ZZ/InkTonerTogether.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1579226745094-JRQC7YU1IU3DLIKWDVBM/22115_HomeEntertainment_gw_pinata_long-billboard_2x.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1579227793802-8VGZ8AATQENAURCM4ARH/23750_furniture-homepage_riverside_v2.jpg Work - PSD MOCK-UPS Following the wireframes, PSD mock ups were often created to showcase the page assets at the correct scale. The final page would end up resembling this down to the pixel. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578414454958-63XCT706SKINZSJE73GI/mxfurniture.jpg Work - OUR DEMOGRAPHIC As our demographic was essentially everyone, an endless variety of ads were created in every dimension. Many campaigns were translated into other languages for different territories including Spanish and French. I was often in touch with our Mexico team, helping to design and craft campaigns to run south of the border. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1582790316561-2B6JOSGSKI95HW4P6HSK/22200_Contact.jpg Work - PRIME DAY The inaugural Prime Day kept me very busy. I used a variety of templates to create a hundreds of different deliverables on a very strict deadline. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578253585141-T1TYOU16EU82TPAMVLHK/ZuHeaderFast.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578253703401-1MJYZKLM55V5L73IE5RX/TrollHeaderFast.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578328957231-M7OBLSUL1DTLQX2FJLNM/SharkHeaderFast.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578348515543-2T7S46IHJW94VK46KVBA/ottosliderstart.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578159360514-RWPXB404Q8F56KVOK26Y/Screen+Shot+2020-01-04+at+9.35.13+AM.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540872634412-13CW8R8IRF6LQW4IV1IF/interiorresearch.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1579226140010-D28EX18W0T3ATMXL41KX/balleye_NOTEXT.gif Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1603756029209-XG6RIZRQ4B4LAD9LDS2Z/micro.png Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1636411076632-QZKY27XZ4K14W0SZ1ILL/HS4_Speaker_darkBlog+Article+Header++%281120+X+545%29%402x.jpg Work https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578160447754-TR7A6T4C61MJMH0Y4XEA/Amazon-Brand-Logo-and-Black-Background.jpg Work https://www.johnpattersonportfolio.com/about daily 0.75 2020-02-27 https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540868582694-JCKAF06F6M1WEYKZUP0J/892342_10203871349087464_1968411084563652086_o.jpg About - John Dustin Patterson John Dustin Patterson is originally from Pullman, Washington. He is a graduate of Seattle Central Creative Academy and studied filmmaking at the North Carolina School Of The Arts. He’s been a professional designer in Seattle since 2014, working for Amazon, Zulily, Pop Creative and Wizards Of The Coast. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578423276403-W8W4X9HUUXU3SYECMW2Q/11958102_1660596660846864_1888690788494298087_o.jpg About https://www.johnpattersonportfolio.com/contact daily 0.75 2019-09-04 https://www.johnpattersonportfolio.com/projector daily 0.75 2020-01-08 https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578504232284-BQKU2JR1SFC8FA5Z1WFH/Devices-Mockup3.jpg Projector https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578504853026-WDBBO8A5L9HATR7ZI8QZ/projectormap.jpg Projector https://www.johnpattersonportfolio.com/amazon daily 0.75 2021-12-06 https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1540866278809-H7H2BMEPOW8ZF23LJVZQ/sizes2.jpg Amazon - campaigns Campaigns were launched with a wide scope of deliverables, from banner ads to tiny email “bugs”. The trick was to keep everything legible and balanced as it scaled. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578414454958-63XCT706SKINZSJE73GI/mxfurniture.jpg Amazon - OUR DEMOGRAPHIC As our demographic was essentially everyone, an endless variety of ads were created in every dimension. Many campaigns were translated into other languages for different territories including Spanish and French. I was often in touch with our Mexico team, helping to design and craft campaigns to run south of the border. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1582790827191-BQ0Z5J6JV4S6COKJKSGR/21752_SoccerContact_v2.jpg Amazon - PAGE UPDATES Some brands would update their pages with new promotions. This Sklz page needed new assets designed to push their Soccer On The World Stage promotion. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578163217158-QQDI6AJ9FB627AJPQDNR/InkTonerTogether.jpg Amazon https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1579226745094-JRQC7YU1IU3DLIKWDVBM/22115_HomeEntertainment_gw_pinata_long-billboard_2x.png Amazon https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1579227793802-8VGZ8AATQENAURCM4ARH/23750_furniture-homepage_riverside_v2.jpg Amazon - PSD MOCK-UPS Following the wireframes, PSD mock ups were often created to showcase the page assets at the correct scale. The final page would end up resembling this down to the pixel. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1582790482688-QJ2CZON9CWEIOQFJ8MW3/22097_Computer-Refresh_Contact.jpg Amazon - Page Designs Within the enormous Amazon website were showcase pages that highlighted certain types of products. I was tasked to design large showcase images and tiny logo navs. https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578163072466-O972NFA8XE5XEXOPVFF3/Ink%26Toner.jpg Amazon https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578163072346-CXS3FJUZWZGMG63J7YID/Ink%26Toner2.jpg Amazon https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578163074352-4WCC8SSCHRPIHSQOIK4E/Ink%26Toner3.jpg Amazon https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1578163127401-SLSVMNGZE5TAJGZ7Y4ZZ/InkTonerTogether.jpg Amazon https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1579203482818-F9K2DB0PYXIU0KM0RX3Q/primed.jpg Amazon https://images.squarespace-cdn.com/content/v1/5bd7bebfa568275bfd7b6915/1582790316561-2B6JOSGSKI95HW4P6HSK/22200_Contact.jpg Amazon - PRIME DAY The inaugural Prime Day kept me very busy. 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